I'm all for fresh starts, and I especially love when a brand new year marks the start of one for the collective masses. Sure, each day can be considered a clean slate, but there's something about a massive turning of the page (like the start of a new year) everyone can appreciate.
When I look back on last year, there was a lot of change worthy of recognition. However, if I had to lump these changes into a category, most definitely fell into the personal bucket. I started planning a wedding, my fiance and I bought a home, I took more time to focus on the life aspect of the whole work/life balance idea, and just enjoyed fewer obligations.
On the professional side, my business mostly hit a standstill, but not in a bad way. I dedicated a lot of my time working with one main agency and had some small projects here and there. I did almost no new client prospecting because quite honestly, I was very burnt out. I still fully enjoy what I do, but there were times where it was just a lot while being very lonely. A lot of that is my own self-doing. It's easy to stay at home everyday when you work from home. That turns into getting way too comfortable with routine which turns into never going out and then turning into a hermit.
I used to make it a point to work outside of the house at least once a week, whether that was at a coffee shop or restaurant, just to shake things up and make sure I was not falling into a rut. But life happens, and before you know it, it's been weeks upon weeks where you realize, "I have not left my home during work hours and that is bad."
The running joke I had initially was I became socially awkward because I never left the house, but that joke soon turned into a true reality, and lack of socialization definitely takes a toll on your mental health. So this year, I wanted to make sure I go back to making a conscious effort to change up the pace and scenery. I want to connect with people and have coffee and brainstorming sessions with like-minded friends and business-people. I don't want to go back into that rut, and I especially don't want to revisit the work loneliness.
I'm so excited for the fresh start and new life being brought back into my business. It's so great to be able to recognize areas of weakness and not be discouraged when I see what I need to improve. I feel way more energized to do the big, exciting things I have planned for 2020 and beyond. I'm making this year the best year yet for S. Duff Media and I can't wait to share more with you all while I hop back on this journey!